Alessandro Michele to Receive International Fashion Award 2015
Gucci’s creative director Alessandro Michele is set to be named International Fashion Designer of the Year at the British Fashion Awards which take place next week. The award is an important acknowledgement of the way in which Gucci has influenced the high street over the past year thanks to Michele’s creative leadership.
Considering that Michele was only appointed as creative director a mere 10 months ago, the impact he has made on the fashion world is impressive. He changed Gucci’s trademark style rather dramatically by softening hard lines and edges, choosing softer, more delicate and shapes and selecting busier patterns which are a bold change to Gucci’s usual minimalist style. His boho-esque themes – epic floral patterns, dramatic pussy bows, ruffled cuffs and puffed sleeves – have been mimicked time and time again on the high street during the past few months, and it seems that people are enjoying Gucci’s refreshing new look.
Not only have many of Michele’s creations completely sold out, but it is also reported that sales of Gucci’s classic items such as belts and bags are as high as they were in the 90s, as well as womens dresses and jackets, which was the fashion house’s golden age in terms of popularity. Sales had dipped just before Michele’s appointment, but he seems to be pulling the fashion house out of its slump despite being a relatively unknown designer until now. Michele has in fact been a part of Gucci for the past 13 years, having been hired by then creative director Tom Ford in 2002, but it is only now that he is becoming a household name and the prestigious award from the British Fashion Awards will no doubt reinforce his influential status.